Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It’s no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads can all have tremendous results but at what cost? Those traditional marketing mediums and budgets are dying.
As we know, today’s consumer researches their next purchase online and wants to share their thoughts online to get their friends opinions before making the purchase. Why not help them by giving them all the information they are looking for and a way to communicate with you at the same time.
Social Media Grows Followers
This starts with your own staff. Do they follow the dealership themselves? Do they ask their friends to like their company? Encourage the staff to talk about the company and tag the organization on Facebook and Twitter. This is free advertising for the dealership.
Engage your Audience
This starts with posting relevant information to your Facebook fans and twitter followers. Let them know about the upcoming specials or just reduced inventory. What better way to do this then with photos and descriptions of the inventory? Make the posts likeable, sharable, clickable and able to post comments. When a consumer clicks on the inventory, bring them to your landing page inside the Facebook application. Furthermore, utilizing the Inventory applet to display all dealership inventory on Facebook.
Once a consumer is interested in the vehicle, what are you doing to convert them into a lead? Make sure your landing pages give multiple options to gather more information about the consumer including credit applications and appointment setting. Connecting all of this back to your CRM gives you the ability to manage everything from start to finish.