The rise of social media offered a new promise in the ever-evolving digital age. It was a way to broadcast messages to potential customers in a way that allowed for dialogue. Rather than being another form of online advertising like PPC or 3rd-party inventory listings, it promised to become a venue of communication.
Unfortunately, it has not fulfilled that promise for everyone who tried it.
There are dealers and vendors who are completely sold on the concept that social media is a great way to increase business and sell more cars. There are even more dealers and vendors who have put effort or money into social media, only to find that they did not receive a return on their investment.
Those who fall into the second category may no longer believe that social media has a benefit. Whether you think it has legs or not, it’s important to understand that it can definitely be a detriment if you let it go completely.
People will find you on social media. Look at your website. There’s a good chance that you have buttons on there leading to your social media profiles. Do a search for the dealership on Google. Sites like Facebook and Twitter are probably popping up on the first page.
When potential customers find your social media profiles, what will they see? At LotVantage, we believe a dealership’s social media profile should be posting regularly, even if they are not completely “bought in” on the concept itself. That’s why we offer an extremely affordable solution to put your social media on autopilot.
Inventory, Videos, Automotive news, and Blog posts – These are just some of things that dealers and vendors will post on social media to maintain a strong presence. If it’s handled in-house, that could mean an hour or more per day preparing content and getting it posted. If it’s handled by a vendor, that likely means hundreds or even thousands of dollars per month.
We can take care of it all for you for under $5 per day with no effort on your part. When people visit your social media profiles, they’ll see a vibrant, active Facebook and Twitter page that represents the dealership well and allows them to go straight into inventory. It defends your turf against bad reviews or unhappy customers voicing their negativity on your page. Most importantly, it gives you the presence you need without taking up your time or a ton of money to make it happen.