Put your inventory in front of more people on or off your website and you’ll generate more leads for yourself. That’s the modern strategy. In this article written by Jim Jabaay our VP of Sales, he dives into the importance of third-party sites and why many consumers prefer to shop on those sites rather than on a dealership’s own website. At the end of the day, it’s getting your inventory onto as many external websites as possible but not relying on your company website alone to drive consumers traffic. We all know that the best leads are the ones that come directly from your own website, but you can’t force people to go there.
Here is a link to the article: http://www.drivingsales.com/blogs/lotvantage/2014/10/24/dealers-shouldnt-abandon-thirdparty-sites-just-yet
What do you think about his article do you agree? Leave your comments below.