There’s something strange happening on Craigslist, eBay Motors, social media, and other inventory listings pages. More dealers seem to be trying to highlight their listings by use all caps. Let’s see how that looks in the next paragraph.
THIS IS WRITTEN IN ALL CAPS. WE SEE STUFF LIKE THIS ALL THE TIME ON THESE LISTINGS SITES. IT IS MORE THAN JUST ANNOYING. IT MAKES THE LISTING HARDER FOR MANY PEOPLE TO READ. IF YOU’VE MADE IT THIS FAR, THAN YOU’RE PROBABLY NOT ONE OF THOSE PEOPLE, BUT SCIENCE HAS SHOWN THAT SOME PEOPLE HAVE A DIFFICULT TIME READING IT. EVEN IF THIS LOOKS OKAY TO YOU, IT DOESN’T LOOK OKAY TO SOME OF THE PEOPLE VISITING YOUR LISTINGS.
This isn’t even as long as some of the paragraphs we see on dealer listings.
There is an argument that can be made that all-caps can be effective in headlines. For this, we have no objections because it’s much shorter. In fact, it may very well have an effect, though our data shows little difference. The words themselves are what really matter.
On listings sites, having the right message is more important than how you publish it, so if you’re dead set on all-caps, we won’t object. With that said, we recommend against it.