Category Archives: LotVantage

How Inventory Marketing is Evolving in 2015

We can all look at the way that things are changing and make the decision that we have to constantly change the way we market, but that isn’t necessarily the solution. Applying the data we have in hand to the various marketing venues is the key to successful inventory marketing in 2015. Continue reading

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Dealers Shouldn’t Abandon Third-Party Sites Just Yet

Put your inventory in front of more people on or off your website and you’ll generate more leads for yourself. That’s the modern strategy. In this article written by Jim Jabaay our VP of Sales, he dives into the importance … Continue reading

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The Middle Ground is No Man’s Land On Social Media

The evolution of automotive social media has been an amazing thing to behold over the years. We’ve all seen strategies come and go. Some worked. Some didn’t. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future. Continue reading

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3 Reasons that Craigslist is a Car Dealer’s Best Friend

Those who think that Craigslist is dying haven’t checked the numbers lately. It’s now the 10th most visited site in the United States according to Alexa with over 18 page views per visitor and nearly 13 minutes time on site. People go to Craigslist with a purpose and shopping for cars is one of the most popular purposes on the site. Continue reading

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Just A Reminder That Pictures Are The Key To Selling Cars

If you have not been able to prioritize getting more and better pictures of your inventory, then here are some important points to think about and possibly bring to others at the dealership who may need to know about the power of pictures. Continue reading

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A Social Media Presence is Important Even if You Don’t Believe in Social

Social media offered a new promise in the ever-evolving digital age. It gives you the presence you need without taking up your time to make it happen. Continue reading

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Are You Still Missing Out On Selling More Cars?

Over the past six months, most dealers have come back and are posting their inventory back on Craigslist after noticing the amount of vehicles it helped sell every month. Continue reading

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Utilizing Social Media to Sell More Cars

Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. Continue reading

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Could stock photos be hurting your online marketing efforts?

There has been a growing trend with Dealers showcasing their used inventory with stock photos and that needs to stop. Marketplaces are being flooded with pre-owned vehicles that have multiple stock photos, and consumers are growing tired of it when doing searches online. Continue reading

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Dealerships sell more RVs and Trailers with YouTube videos

Video marketing and YouTube in particular, can help bring your RV and/or Trailer dealership to the next level in getting more customers and ultimately selling more inventory. Continue reading

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